
"Our name reflects our belief that strength comes from depth—and that by digging deep into the industries we serve, we can empower our clients to reach new heights."
Nicole Kimes, CPA – Founder & Chief Executive Officer
Grounded VERTICALLY
Why We're Named "Verticals"
We chose our name with purpose. A vertical market refers to a niche industry where businesses share similar needs and face common challenges. In a vertical marketplace, the focus is not broad or scattered—it is specialized and deeply rooted in understanding the unique aspects of that industry. This specialized focus allows for tailored solutions, deep expertise, and a sense of mastery over the specific challenges and opportunities of that sector.
Our deep roots in the real estate industry, combined with over 20 years of expertise, allow us to serve this market with precision and foresight.
But for us, Verticals is about more than just real estate. It is about building strong, stable foundations in everything we do. Whether we are working with a startup, an established fund manager, or future professional entering the field of accounting, our focus remains the same: providing specialized, tailored solutions that help our clients grow with confidence. We are not just offering broad financial services—we are creating a vertical support system that strengthens each unique business from the ground up.
Verticals is about going beyond surface-level fixes. It is about building up from within, providing the foundational support and strategic guidance that helps your business thrive, no matter how high your ambitions soar.
Our Story
Verticals Advisory was founded on over 20 years of industry experience, delivering specialized accounting and financial reporting services to the real estate sector. Led by industry veteran Nicole Kimes, our team of seasoned professionals brings a wealth of knowledge and a passion for excellence to every client engagement. We are built on a foundation of trust, precision, and unwavering commitment to our clients’ success. With active CPA licenses across multiple states, including Georgia, Louisiana, Mississippi, and Virginia, our expertise spans a wide geographical and functional landscape.
Nicole’s canopy view in the real estate industry provided her with a deep understanding of the life cycle complexities faced by any business at every stage. Her corporate career naturally became a pattern of designing the reporting foundation for new initiatives – investment fund launches, development projects, and system implementations, to name a few. And most importantly, Nicole realized how much she enjoyed establishing foundations and maintaining the stability. This formed her vision to expand her skillset across the many real estate leaders who, by the nature of the industry, cyclically face new initiatives that need firm financial reporting foundations for sustainability. Nicole’s rooted passion for education and startup advisory drove her to expand her vertical and establish additional verticals, particularly for those with limited access to tools and financial expertise. From startups to students entering the accounting field, we are committed to fostering success at every level, aligning our expertise with the goal of building stronger, more sustainable businesses.
As we look to the future, we are focused on growth, not only for our clients but for the industries and communities we serve.

VISION
Foster success at every level, aligning our expertise to build stronger and more sustainable businesses.

MISSION
Fortify financial foundations, nurture growth, and safeguard the integrity of financial structures. Our mission branches beyond real estate, extending expertise to general startup and growth advisory as well as accounting training and education.

DELIVERY
Elevated focus on investment strategy and core business by recapturing time spent performing accounting, financial reporting, and administrative functions.
